What is cash back and where does it come from?
The short answer is that retailers themselves provide the money for cash back. The longer answer is that each year, retailers spend billions of dollars on advertising. This advertising includes traditional advertising mediums such as TV commercials and print media, as well as online advertising. In fact, paying you cash back for your purchase is actually less expensive for the retailer. It’s a win-win.
That's right, if you arrive at a retailer's site by clicking on an advertisement, from a search or from a link on another website, that site is most likely getting a commission on your purchase.
Because most sites keep the commission for themselves We believe that you are entitled to this money. As a result, we return most of this commission as cash back to you. IT'S LIKE GETTING PAID TO SHOP!